Chinese Dinosaurs
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Chinese Dinosaurs tells the story of some amazing fossils. How did modern birds evolve from small feathered dinosaurs about 140 million years ago?
Modern birds are so closely related to dinosaurs that many scientists are now saying that dinosaurs are not extinct - they are alive and well and singing in your neighbourhood!
View the installation photo gallery. The exhibition was at the Australian Museum in 2002 and early 2003. Go on a virtual tour of Chinese Dinosaurs.
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Chinese Dinosaurs at the Australian Museum
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Who visited the Chinese Dinosaurs exhibition?
Chinese Dinosaurs was one of the most successful exhibitions held at the Australian Museum, being one of the largest dinosaur exhibitions to show at the Museum since 1983 and one of the largest of any exhibition. It attracted over 175,000 visitors. 72% of people visiting the Museum visited the Chinese Dinosaurs exhibition.
Exit surveys of 582 visitors to Chinese Dinosaurs showed that visitors to the exhibition were primarily:
- Sydney residents
- Family groups
- Aged between 35 and 64 years
- University/college educated
- Previous visitors to the Museum
Visitors to Chinese Dinosaurs spent a significantly longer amount of time in the Museum, with 24% spending more than three hours.
Visitors found out about the Chinese Dinosaurs exhibition through:
- 28% Print media
- 24% Television (ads/stories)
- 20% Word of mouth
- 16% Outdoor signage
- 6% Radio
In addition to this:
- 74% of Chinese Dinosaurs visitors came specially to see the exhibition
- 79% of visitors to Chinese Dinosaurs rated it highly
- 86% said the exhibition met or exceeded their expectations
- 87% would recommend the exhibition to others
- 55% nominated Chinese Dinosaurs as their favourite exhibition
- 60% were very interested in fossils and dinosaurs and would make a special visit to see other exhibitions on this topic
What they enjoyed the most:
In the October exit survey visitors were asked to name one aspect of their visit they found particularly interesting and would tell others about. 24% of all visitors said the Chinese dinosaurs generally and 20% nominated the feathered dinosaurs as their favourite.
Some comments:
- "The importance of some of the specimens on display."
- "The size of the mamenchisaurus."
- "The huge dinosaur with the 15 metre neck and the amount of food/gas!."
- "The dinosaur eggs [that were] 65 million years old."
- "[that] velociraptor had feathers on it."
- "Dinosaurs bones resemble bird skeletons."
- "That the dinosaur had two brains - it needed a brain on its hips to work the rest of its body."
For further information email Lynda Kelly
Related links
Australian Museum Audience Research Centre
Copyright © Australian Museum, 2002
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