About AMARC

The Australian Museum Audience Research Centre (AMARC) undertakes a broad range of visitor research and evaluation projects.

The objectives of the Centre are to:

undertake and facilitate innovative research into visitor experiences and learning issues in museums generally
feed information into program development, policy and planning
serve as a networking hub linking the Museum with other organisations, universities and research institutions that are undertaking research in complementary areas
generate funding for audience research through grants and commercial work
publicise and disseminate research results
act as an advisory body.

This website provides information about the work of AMARC, as well as a wide range of evaluation and audience research resources.