Commercial Activities

Introduction

Audience research is an integral part of the development of all major programs at the Australian Museum. AMARC not only provides services for in-house projects but works broadly across the museum sector and with commercial clients.

AMARC provides expertise in the following areas:

customised visitor survey preparation and sampling plans
data entry, analysis and reporting
visitor tracking studies
training staff in data collection & input
identifying effectiveness and efficiency practices in museums
developing performance and other indicators
determine training needs
policy review
focus group facilitation
literature reviews and environmental scanning

AMARC works closely with AMBS Consulting the Australian Museum's professional consulting arm and to date has undertaken around 20 consultancy projects for a range of clients.

A list of clients projects (PDF 105k)

Further information

Lynda Kelly, Head, Audience Research Centre: Email Lynda Kelly

Commercial documents are only available in PDF format. The FREE Acrobat Reader is required. If you have trouble accessing the PDFs on this page, please email Lynda Kelly.